Giving Back

For A Cause


Groundbreaking for a Cause is MARCEL’s signature giving program. Establish in 2019, the program is a celebration of MARCEL’s shared commitment to creating the places that bring people together and supporting those people through philanthropy and community outreach.

MARCEL founder Vernon Marcel Veldekens is no stranger to giving back. As a passionate supporter of numerous nonprofit organization and charitable foundations, it was natural for him to imagine a giving program that puts an unconventional and philanthropic twist on the traditional real estate groundbreaking ceremony.

Groundbreaking for a Cause commemorates the formal kickoff of every MARCEL development project while celebrating the work of local nonprofit organizations serving the communities surrounding the development.

The centerpiece of each Groundbreaking for a Cause event is a shovel ceremony that reveals the names of the local nonprofit organizations chosen to receive a charitable donation from MARCEL in honor of the occasion. The ceremony is also an opportunity for each of the nonprofit organization to spread the word about the import programs and services they provide the surrounding neighborhoods.

Groundbreaking for a Cause Beneficiaries

$5,000 to each of the following local organization

  • The Fulshear Police Foundation
  • Joe Joe Bear Foundation
  • Katy Christian Ministries
  • Katy ISD Education Foundation
  • Lamar Educational Awards Foundation
  • YMCA of Greater Houston
    (Katy Area Location)
  • The Fort Bend Education Foundation
  • Fort Bend Women’s Center
  • Fort Bend Seniors Meals on Wheels
  • Fort Bend Habitat for Humanity
  • Fort Bend Family YMCA
  • Karya Kares Foundation
  • Montgomery County Food Bank
  • Conroe ISD Education Foundation
  • Yes to Youth Montgomery County Youth Services
  • Conroe Family YMCA
  • CASA Child Advocates of Montgomery County
  • Meals on Wheels of Montgomery County
  • Sam Houston State University (College of Osteopathic Medicine – Conroe)